Market data are the digital image of our markets
They provide the foundation for any successful market analysis and market evaluation. Market data within the meaning of geomarketing are all market information, which have a spatial reference and thus can be georeferenced - whether in B2B or B2C environment.
Therefore, a market date needs to consider two dimensions: firstly, the information (for example, purchasing power) and secondly the spatial level (for example zip code areas). Through an optimal combination, which can vary depending on the issue, market data realize their full potential only.
infas 360 has an extensive portfolio of indicators that provide the right answers for a lot of questions in B2B and B2C. In addition, non-existing codes can be generated by our innovative 360-degree approach at any time ad hoc.