Understanding customers as well as non-customers and acting accordingly

Customer analytics is a generic term for procedures, which, basing on previous customer behaviour, lead to important insights for future interactions with those very customers. Customer analytics help to improve covering up-selling and cross-selling potentials. Furthermore, they make an extremely valuable contribution when it comes to improving quality of service or identifying customers with a higher propensity to switch at as early a stage as possible in order to strengthen your customer's loyalty towards your company with selective measures.

As part of infas 360's 360 ° approach not proprietary data only, but the entire market and spatial data portfolio are included in the analysis. Furthermore, ad hoc data can be generated by our marketing research and integrated into the analysis at any time.